All brands have value. That value is determined by how the brand is positioned with a specific target audience and differentiated from its competition. If that brand is discounted today to drive sales, does it run the very real risk of hurting its future? Martin Lindstrom thinks so, and I am inclined to agree. http://www.livemint.com/2009/04/14211012/Don8217t-cannibalize-your-b.html
